From the moment romance rumors flew between Kendall Jenner and Bad Bunny, many of the singer's fans were not happy. Many felt that Jenner has profited off of Latino culture with her tequila brand, 818, amongst other instances of cultural appropriation, per Refinery 29. Although her tequila brand was released years before her relationship with Bad Bunny, many were angered by the new romance, considering the musician has always been all about Latino culture.

One user wrote, "Out of everybody in the whole entire world why tf bad bunny had to be dating kendall jenner rn???? does she even be understanding him?????" Other fans felt the romance between the couple was a bad look for Bad Bunny. One person tweeted, "that kendall jenner has changed her appearance to appeal to the latin girls. starting with the cultural appropriation of 818. it's a publicity stunt, im sure but it kinda sucks when bad bunny was all about la raza and staying true to his people. it's bad publicity for both."

Many have disliked the Kardashian-Jenner clan for years, and the supermodel's romance with Bad Bunny only fueled the hate train. It got so bad that the musician even alluded to the criticism Jenner faced in an interview with Vanity Fair. He shared, "They [fans] don't know how you feel, they don't know how you live, they don't know anything, and I really don't want them to know."

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