Not only did Bretman Rock "secure the bag" with his massive online following, but he's also leveraged that popularity into sponsorships. According to Markwins Beauty, the YouTuber signed a partnership deal with wet n' wild Beauty to create the Jungle Rock Collection. Rock also further diversified his brand by signing on to star in a reality show based on his life in Hawaii, "MTV Following: Bretman Rock."

According to NaiBuzz, Rock has a net worth of approximately $1.5 million. In 2019, he used a portion of his earnings to buy his mother a house. "Enjoy your new home," he wrote in an Instagram post that commemorated the moment. "I am who I am, and I do everything I do because of you." Throughout the success and financial windfalls, Rock maintained a level head by sticking to his roots. "I see how fame and money changes people, and that honestly scares me," he told Elle in 2019. "Hawaii helps me keep the Bretman Rock magic that people see." 

In fact, Rock was bothered by the machinations of the industry he became famous for. "I just don't like how the beauty industry became so much about money and so much drama-driven," he told WWD in November 2020. Ultimately, Rock wants to step away from that industry completely. "I really am trying my best to steer away from the beauty industry," he added. Regardless, he's one to watch ... and follow!

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